FISHBOWL LEADERSHIP

SMBs are our passion. Our people make it possible.

Our Mission

Fishbowl empowers small to midsize businesses to succeed by delivering AI-centric inventory and manufacturing solutions that help teams operate smarter, respond quicker, and unlock more reliable operations.

Our Leaders

Spencer Watts
Chief Financial Officer
\
Read Bio

Cade Close
Vice President of Sales
\
Read Bio

Sarah Leitz
Chief Marketing Officer
\
Read Bio

Simon Jupe
Managing Director APAC
\
Read Bio

Kendrick Hair
Chief Evangelist
\
Read Bio

Joseph Luciano
Chief Human Resources Officer
\
Read Bio

Derek Tolboe
Vice President of Information Technology
\
Read Bio

Siri Östhed
Vice President of Customer Experience
\
Read Bio

Our Locations

North America HQ

1220 South 630 East, Suite 200
American Fork, Utah 84003
United States

Australia HQ

La Balsa
Level 5, Office 504
45 Brisbane Road
Mooloolaba QLD 4557
Australia

Open all

2001 - The Fishbowl platform was developed
The Fishbowl platform was developed as a new, affordable solution for small-to-mid-sized businesses.

2002 - Brought advanced inventory to QuickBooks
Fishbowl joined forces with QuickBooks, instantly giving QuickBooks users access to a more advanced inventory solution that integrated with the QuickBooks accounting software.

2010 - Entered manufacturing with new module
Fishbowl developed and implemented its manufacturing module, bringing with it a whole new type of customer in the manufacturing space.

2014 - Enabled automated ecommerce inventory syncing
Fishbowl made it possible for ecommerce customers to integrate their websites with Fishbowl and automatically sync orders with inventory records.

2018 - Released hosted solution for easier onboarding
Fishbowl's hosted product was released to simplify implementation and reduce upfront cost for customers.

2021 - Joined Diversis Capital to fuel growth
Fishbowl was acquired by Diversis Capital, bringing additional resources, experience, and growth opportunities.

2022 - Acquired Brisbane partner for APAC expansion
Fishbowl acquires its largest international distribution partner located in Brisbane, Australia opening the door to international expansion in the APAC region.

2023 - Acquired Sellware to boost omnichannel
Fishbowl acquires Sellware, a global provider of omnichannel shopping cart and marketplace solutions, located in Raleigh, NC.

Ready to stop firefighting? See how Fishbowl plugs into your QuickBooks or Xero workflow.

Book a demo