##### FISHBOWL LEADERSHIP

# SMBs are our passion. Our people _make it possible._

##### Our Mission

Fishbowl empowers small to midsize businesses to succeed by delivering AI-centric inventory and manufacturing solutions that help teams operate smarter, respond quicker, and unlock more reliable operations.

## Our Leaders

**Spencer Watts**  
Chief Financial Officer  
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[Read Bio](/content/company/spencer-watts/index.html)

**Cade Close**  
Vice President of Sales  
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[Read Bio](/content/company/cade-close/index.html)

**Sarah Leitz**  
Chief Marketing Officer  
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[Read Bio](/content/company/sarah-leitz/index.html)

**Simon Jupe**  
Managing Director APAC  
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[Read Bio](/content/company/simon-jupe/index.html)

**Kendrick Hair**  
Chief Evangelist  
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[Read Bio](/content/company/kendrick-hair/index.html)

**Joseph Luciano**  
Chief Human Resources Officer  
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[Read Bio](/content/company/joseph-luciano/index.html)

**Derek Tolboe**  
Vice President of Information Technology  
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[Read Bio](/content/company/derek-tolboe/index.html)

**Siri Östhed**  
Vice President of Customer Experience  
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[Read Bio](/content/company/siri-osthed/index.html)

## Our Locations

#### North America HQ

1220 South 630 East, Suite 200  
American Fork, Utah 84003  
United States

#### Australia HQ

La Balsa  
Level 5, Office 504  
45 Brisbane Road  
Mooloolaba QLD 4557  
Australia

Open all

2001 - The Fishbowl platform was developed  
The Fishbowl platform was developed as a new, affordable solution for small-to-mid-sized businesses.

2002 - Brought advanced inventory to QuickBooks  
Fishbowl joined forces with QuickBooks, instantly giving QuickBooks users access to a more advanced inventory solution that integrated with the QuickBooks accounting software.

2010 - Entered manufacturing with new module  
Fishbowl developed and implemented its manufacturing module, bringing with it a whole new type of customer in the manufacturing space.

2014 - Enabled automated ecommerce inventory syncing  
Fishbowl made it possible for ecommerce customers to integrate their websites with Fishbowl and automatically sync orders with inventory records.

2018 - Released hosted solution for easier onboarding  
Fishbowl's hosted product was released to simplify implementation and reduce upfront cost for customers.

2021 - Joined Diversis Capital to fuel growth  
Fishbowl was acquired by Diversis Capital, bringing additional resources, experience, and growth opportunities.

2022 - Acquired Brisbane partner for APAC expansion  
Fishbowl acquires its largest international distribution partner located in Brisbane, Australia opening the door to international expansion in the APAC region.

2023 - Acquired Sellware to boost omnichannel  
Fishbowl acquires Sellware, a global provider of omnichannel shopping cart and marketplace solutions, located in Raleigh, NC.

## Ready to stop firefighting? See how Fishbowl plugs into your QuickBooks or Xero workflow.

Book a demo